cocoon lab
During the pandemic, I opened a studio in Taipei. Not just a yoga studio, as a multi functional experimental space, the idea is to allow people to come in and relax, recover, and come out feeling safe and rejuvenated, just like a cocoon.
Photo by Manbo Key
CASE STUDY
Concept
During the pandemic in midst of anxiety prone climate, my friends and I got to think what it is that people need to calm themselves, return back to a peaceful state, hence the birth of cocoon lab.
Role
I was involved in the ideation and executed everything from art direction, brand strategy, marketing plan, product design, CI guideline, web UI design, social media strategy, and the day to day studio business.
Branding
During the pandemic in midst of anxiety prone climate, my friends and I got to think what it is that people need to calm themselves, return back to a peaceful state, hence the birth of cocoon lab.
Art Direction
For our concept photos, we bring together nature and body, with focus on the connection with body and ground. Photo by Manbo Key.
Space Design
The space has two classrooms, Sunrise and Sunset, each has its own unique function.
Tote Bag Design
Product Design
We developed a house scent that is made with 100% all natural ingredients. Packed with an earthy mossy tone that reflects the humid climate of our motherland Taiwan. Key ingredients are 沒藥Myrrh / 聖木Palo santo / 橡苔Oakmoss.
We then made them into essential oil and mat cleaners.
Photo by Hubert Yang
Events
Other than our regular yoga/sound bowl classes, we offer a variety of events and workshops for our clients to dive into the world of senses, including live music performance, candle workshop, and art therapy We also collaborated with artists seasonally to curate our space, and held health seminars to educate on topics such as breast cancer awareness and mental health awareness.
